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Rob’s Backstage Popcorn Raises $7 Million In Series A Funding

March 30, 2023: 12:00 AM EST
Rob’s Backstage Popcorn, a brand launched by The Jonas Brothers and The Naked Market, has raised $7 million in a Series A funding led by Palm Tree Crew, a venture firm founded by music producer Kygo, with participation by The Hershey Co., UTA Ventures, and celebrities including Mindy Kaling, Joe Haden and Glen Powell. The funding will support national growth at Walmart, Kroger, Albertsons, Sam’s Club and other retailers. Inspired by the band’s favorite sweet-and-savory snack, Rob’s Backstage Popcorn debuted in 2021. The brand has since expanded its lineup to include a barbecue flavor developed in collaboration with musician Kelly Clarkson and an Indian spice flavor created with actress and business partner Priyanka Chopra Jonas. 
Monica Watrous, "Celebrity-backed popcorn brand charts national expansion", Baking Business, March 30, 2023, © SOSLAND PUBLISHING COMPANY
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