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Rollagranola Buys Assets Of Liquidated U.K. Cereal Brand Primrose’s Kitchen

July 21, 2022: 12:00 AM EST
Handmade granola company Rollagranola has bought Primrose’s Kitchen, the U.K.-based breakfast cereal business that went into liquidation last year. Dorset-based Primrose’s Kitchen sold organic, vegan and gluten-free muesli to suppliers including Waitrose, Whole Foods Market, Ocado and Amazon. Rollagranola will focus on re-engaging the Primrose’s Kitchen customer base with plans to activate fresh marketing communications that re-acquaint them with the brand. Primrose’s Kitchen will relaunch online this month and will be available in retailers shortly after. 
"Rollagranola buys assets of defunct UK cereal peer Primrose’s Kitchen", just-food global news, July 21, 2022, © GlobalData plc
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