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RXBAR’s New Cereal Contains Plant-Based Protein

July 19, 2021: 12:00 AM EST
The Chicago-based unit of Kellogg-owned Insurgent Brands is launching RX Cereal, a breakfast cereal made with 12 grams of plant-based protein, brown rice, almonds and fruit. The cereal, available in chocolate almond, vanilla almond, and strawberry flavors, also boasts 3-4 grams of fiber per serving and contains no artificial colors, flavors, ingredients, or preservatives. RX Cereal is sold at Walmart and online.
"RXBAR Releases New Line of Breakfast Cereal Made with Plant-based Protein", PR Newswire, July 19, 2021, © Cision US Inc
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