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Sainsbury’s Showcases Start-Up Snack Maker’s Products In Its Future Brands Category

June 11, 2020: 12:00 AM EST
U.K. grocery chain Sainsbury’s has chosen start-up Pep & Lekker's Seed Snacks to be part of its Future Brands category showcasing tomorrow’s pioneering brands. The chain announced it would test two flavors – Fennel & Chia and Rosemary & Hemp – under the label in 70 stores beginning June 9. The baked snacks are billed as healthier living, vegan-friendly, crunchy snacks with a low-carbon footprint that represent a no-added-sugar, high-fiber, high-protein, gut-healthy alternative to standard crisps. Each 30-gram pack has a recommended sale price of £2 ($2.53). Sainsbury’s also helped Pep & Lekker shift to colorful, compostable packaging that stands out on store shelves. The grocery chain launched its Future Brands program two years ago to support small and innovative suppliers.[Image Credit: © Pep & Lekker]
Rod Addy, "Seed Snacks partners Sainsbury's in Future Brands strategy", FoodManufacture.co.uk, June 11, 2020, © William Reed Business Media Ltd
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