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Sales Of Soymilk, Rice Milk, Are Weakest Among The Non-Dairy Offerings

June 4, 2018: 12:00 AM EST

New SPINS data show that sales of refrigerated and shelf-stable soymilk slid 10.5 percent and 9.6 percent respectively in the year that ended April 22, while sales of refrigerated almondmilk rose 9.8 percent and shelf-stable almond milk rose four percent. Sales of refrigerated coconut milk were up 5.2 percent, shelf-stable varieties were up 3.3 percent, refrigerated rice milk slid 5.6 percent, and shelf-stable dropped 3.7 percent. However, the “other” category of plant-based milks (i.e., cashew, walnut, pea, hemp, quinoa, oat, and flaxmilk) and “blends” experienced the most robust growth. A Mintel analyst said innovation in the non-dairy milk category would drive it forward this year “as both mainstream bases like almond and alternative plant bases offer added functional benefits and unique flavors.”

Elaine Watson , "SPINS data: Who are the winners and losers in the plant-based milk category? ", Food Navigator USA, June 04, 2018, © William Reed Business Media Ltd
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