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October 4, 2021: 12:00 AM EST
Retailers everywhere took it on the chin with the onset of the COVID-19 pandemic, but one fgood category that prospered, especially at convenience stores, was the salty snack category. The National Association of Convenience Stores (NACS) reports that sales of Frito-Lay legacy brands, for example, are up over the past several months, with Lay’s up 32 percent and Tostitos up 42 percent. Salty snacks – chips, popcorn, pretzels, tortilla chips, and more – all satisfied the slaty snack cravings of cooped-up consumers globally. The introduction of new formats and flavors – ghost pepper, habañero, Tabasco, Korean barbecue, wasabi, sriracha, and salted caramel – excited consumers, especially Gen Z and Millennials. In the wake of the pandemic, as more consumers than ever focus on their health, sales of better-for-you free-from snacks are booming, along with healthier items containing protein and plant-based ingredients like nuts, seeds, and trail mixes.
Howard Riell, "How Did COVID-19 Impact the Salty Snack Category at C-Stores?", CStore Decisions, October 04, 2021, © WTWH Media LLC.
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