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Seaweed Snacks Grow In Popularity Due To Korean Hallyu

April 19, 2023: 12:00 AM EST
Thai seaweed snacking company Taokaenoi has attributed the rising popularity of seaweed snacks to the demand for healthier eating, the increase in snacking and the Korean Hallyu trend. The Korean Wave or Hallyu phenomenon refers to the increasing influence Korean culture has in the world, particularly over younger consumers in the APAC region. With seaweed being a core ingredient in Korean cuisine, Taokaenoi believes Hallyu has increased consumer awareness and served as a strong boost for the seaweed snacks market. 
Pearly Neo , "Sea-rious snacking: Taokaenoi on how health, snacking and Hallyu trends have merged to boost seaweed snacks market", FoodNavigator Asia , April 19, 2023, © William Reed Ltd
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