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Second Nature Brands Launches New BFY Snacks Platform

February 23, 2021: 12:00 AM EST
The Michigan-based snack company says its new company platform is reimagining premium and better-for-you snacks and treats based on its family of brands that includes Kar's Nuts, Second Nature Snacks, and Sanders Chocolates. The company sees opportunities for expanding the new platform both through brand innovation, strategic investments, and acquisitions. The mission is to create snacks and treats that “make lives better, naturally.” In 2021, the company will bring to market more than 25 new better-for-you products from its Kar's Nuts, Second Nature Snacks, and Sanders Chocolates brands in partnership with retailers and through the brands' direct-to-consumer ecommerce channels. The new snacks and treats will include Second Nature Smart Mixes, Sanders Organic Dairy-free Sea Salt Caramels and Sanders Sea Salt Caramel Thins. Kar's Nuts will also introduce a Kar's Snack Max line.
"Second Nature Brands Announces Launch, Bringing Premium Snacks and Treats Businesses Under New Corporate Platform to Fuel Innovation", PR Newswire, February 23, 2021, © Cision US Inc.
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