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Seventh Generation Introduces ‘Game-Changing’ Innovation In Laundry Detergent Packaging

October 10, 2018: 12:00 AM EST


Unilever’s Seventh Generation detergent brand has launched what it claims is a game-changer. The 23oz bottle contains 100 per cent recycled PET and uses 60 per cent less plastic and 50 per cent less water than a typical 100oz bottle, for the same number of laundry loads. The product also features EasyDose™, a new automatic dosing technology in the cap. The EasyDose™ Ultraconcentrated Laundry Detergent was launched as an online exclusive. [Image Credit: © Seventh Generation, Inc]
"PepsiCo, Seventh Gen, CLF Bring Sustainable Plastics Closer to Reality", Sustainable Brands, October 10, 2018, © Sustainable Life Media Inc.
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