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Sharpham Park’s Rebrand Spotlights Its Premium Status, British Provenance

September 9, 2020: 12:00 AM EST
The Somerset-based organic spelt farm’s new brand design reflects what it calls its growing national appeal at a time of increased demand for British-grown healthy foods. The company markets a range of breakfast cereals made from spelt, including muesli, bran flakes, multi flakes, porridge flakes, muesli date & coconut, and cherry & berry spelt flakes. The rebrand features a “bold and modern design” that keeps a strong element of provenance through the Union Jack and silhouette of Somerset’s Glastonbury Tor. Other graphics include Sharpham’s walnut trees and the spelt fields themselves.  Sharpham Park’s organic spelt is grown in the U.K. and milled in Somerset. The company also produces spelt pasta, pearls, a spelt drink, and cereal that are available online and at grocery chains Waitrose, Ocado, Sainsbury’s, Abel & Cole, Planet Organic, and Farmdrop.[Image Credit: © Sharpham Park]
Fiona Briggs, "Sharpham Park rebrand showcases product provenance and quality", Retail Times, September 09, 2020, © RetailTimes.co.uk
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