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Shelf Tags Provide Nutrition Information

February 1, 2009: 08:21 PM EST
In-store labeling systems that identify healthy products are becoming more popular in supermarket chains across the US. Some groups, such as Ahold USA's Stop & Shop and Giant-Landover, Supervalu, and regional chains Price Chopper and Hy-Vee, are using proprietary systems, others are basing labels on FDA guidelines or ranking developed by private companies in association with researchers. The chains are also using booklets, ceiling banners, promotional messages and websites to promote their schemes. Retailers say the programs promote healthy-eating habits, boost customer loyalty and improve the shopping experience. Some reports indicate sales of labeled items are increasing. Many packaged-food manufacturers are also involved in a national labeling program developed by nonprofit organization The Keystone Centre. Scheduled to launch in summer, the "Smart Choices Program" uses federal government guidelines to identify healthy foods. Participating companies include Kraft Foods, General Mills, ConAgra and Unilever.
"Supermarkets Tag Along on Nutrition", In-Store Marketer, February 01, 2009, © In-Store Marketing Institute
North America
United States of America
Research, Studies, Advice
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