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Shiseido’s Sweets Business Is Expanding Overseas

June 7, 2017: 12:00 AM EST
Shiseido Parlour is expanding its pastries and foodservice business beyond the Japan home of its parent cosmetics company. Parlour operates 15 restaurants and cafes in Tokyo, and sells its own brand of cheesecakes and bicuits at 60 locations around Japan. It has already opened a shop in Singapore, and is planning a new location in Bangkok. The goal is to “make [Shiseido Parlour] a comprehensive beauty business from the perspective of foods.” The company hopes to generate $2.68 million a year by 2020. [ Image credit: © Shiseido Parlour  ]
Motokazu Matsui, "Shiseido has something for Asia's sweet tooth", Nikkei, June 07, 2017, © Nikkei Inc.
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