Silver Spoon, Cargill To Jointly Market And Distribute Truvia Sweetener In The UK

Silver Spoon has partnered with Cargill to jointly market and distribute Truvia, the stevia-based, no-calorie sweetener in the UK. In the U.S. Truvia became the leading stevia-based sweetener just two years after being launched, helping the retail sweetener category grow 18 percent. It has become the third best-selling non-sugar sweetener; a market valued at $685 million in the U.S. Currently the U.K. low calorie sweetener market is valued at £50 million.