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Simple Mills Embraces ‘For More’ Approach To Emphasize Sustainability

March 28, 2023: 12:00 AM EST
Better-for-you snack brand Simple Mills is taking its mission and products beyond its initial “free from” roots to embrace a “for more” approach that skips artificial ingredients and includes nutrient-dense ingredients that are better for people and the planet. Simple Mills is taking a multi-prong approach to planetary health to simultaneously improve the livelihoods of farmers, enhance equity across its supply chain and encourage other industry stakeholders to join in its journey. The company’s approach includes encouraging regenerative agricultural practices and increased biodiversity through its products and sourcing practices, as well as partnering with other brands, peers, farmers and consumers to scale the impact.
Elizabeth Crawford , "Simple Mills is creating market demand for biodiverse crops, pushing for equity", FoodNavigator USA, March 28, 2023, © William Reed Ltd
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