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August 4, 2021: 12:00 AM EST
The Chicago-based maker of better-for-you crackers, cookies, snack bars, and baking mixes, has launched its first national advertising campaign, Live Full, across video, social, digital, and audio platforms. Developed by agency FIG, the campaign “embodies a relatable, human approach” that “highlights moments in our everyday lives when we're in a ‘flow state,’ getting things done and in a groove.” The FIG agency specializes in crafting integrated advertising stories that “cut through the clutter and complexity of the Information Age.”
"Simple Mills Debuts FIRST National Advertising Campaign Titled "Live Full"", Business Wire, August 04, 2021, © Business Wire, Inc
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