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May 12, 2021: 12:00 AM EST
The Chicago-based provider of better-for-you snacking and baking products launched its first USDA certified organic cracker, Organic Seed Flour Cracker, with a promotional campaign that encourages backyard organic gardens. The "It Starts at Home" initiative urges consumers to help restore the planet by implementing small, sustainable changes, like starting an organic garden at home. During gardening season, Simple Mills will award ten selected consumers a $1,000 gift card to cover the cost of starting an organic home garden. The new crackers are made with a blend of sunflower, pumpkin, and flax seed flours rich in protein, fiber, and antioxidants. Consumers can purchase the certified gluten-free, vegan, and paleo-friendly cracker line at Whole Foods Market and Sprouts, and online on its website and on Amazon, at an MSRP of $4.99 a box in three varieties: Organic, Garlic & Herb, and Everything.
"Simple Mills Will Help Foot Your Bill to Start an Organic Garden at Home", Business Wire, May 12, 2021, © Business Wire, Inc.
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