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Singaporean Chip Brand IRVINS Opens First Retail Store In US

November 11, 2022: 12:00 AM EST
Singaporean snack brand IRVINS, known for its salted egg chips, has opened a Holiday Pop-Up in LA’s Westfield Century City. The pop-up is IRVINS first U.S. retail location and will run through February 2023. The store is part of IRVINS’s on-the-ground sampling strategy in the U.S., which aims to increase consumer awareness and familiarize customers with its unique flavors. IRVINS has experienced high growth in the U.S. since its expansion in 2020. Initially popular amongst Asian Americans, IRVINS has become more mainstream since launching in Costco stores last year. 
Luke Ferris, "How IRVINS Pivoted from a Humble Restaurant to a Pioneering Snack Brand – Founder Q&A", Foundr Magazine, November 11, 2022, © Foundr Magazine
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