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SkinnyPop Suggests Snackers Stay Home To Snack During The Pandemic

January 5, 2022: 12:00 AM EST
The popcorn snack brand has launched a campaign to encourage people to keep safe by staying at home, while eating the snacks. The campaign includes a 60-second humorous music video, called “Whole Bag Kinda Night,” influenced by K-pop and launched nationally on New Year’s Eve. The company’s marketing director, Mark Chu, says that it’s trying to move the products from being seen as a “boring, low-calorie popcorn to a snack you absolutely love eating”. The campaign was a result of its own research that found a growing trend in the U.S. of staying in for New Year’s Eve on concerns over the pandemic. 
Natalie Venegas, "SkinnyPop Encourages a 'Whole Bag Kinda Night' Indoors with a Pop-Driven Musical Ad", Adweek, January 05, 2022, © Adweek
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