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Smart Labeling Technology Could Revolutionize Retail Food Industry

August 15, 2017: 12:00 AM EST
Advocates of smart packaging and labeling that use short-range wireless technology – aka, near field communication – say that interactive labels can provide product information while reducing cost and waste, and boosting store profits. The technology doesn’t require a separate app like QR codes. Consumers need only tap the phone and receive info, without any additional steps. To advance the use of the technology, the NFC Forum has partnered with the Active & Intelligent Packaging Industry Association to create the smart labels. It will be a while before the technology hits grocery stores, but NFC is compatible now with millions of contactless cards and readers worldwide.
Matt Vitone, "Smart Packaging Could Provide a Wealth of Information about Food Items", Report, PSFK, August 15, 2017, © PSFK LLC
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