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Snack Companies Should Cater To Consumer Quest For New Flavors

September 27, 2021: 12:00 AM EST
Market researcher Mintel’s data support the recommendation that snack companies should experiment with flavors to fuel sales of all types of snacks. Forty-three percent of consumers say they look for new flavors all of the time or most of the time, while about 41 percent do so occasionally. The consumer quest for new flavors varies somewhat by age: the under-45 group, which includes Gen Z and younger Millennials, are most likely to seek out new flavors all of the time while those 55 and older are less likely to try something different. Top flavors such as cheddar, salted, barbecue, garlic, and ranch aren’t surprising: older consumers lean toward onion-flavored snacks while Gen Z tend to prefer peanut butter the most.
Dan Malovany, "Use flavor experimentation to bolster snack sales", Baking Business, September 27, 2021, © SOSLAND PUBLISHING COMPANY
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