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Snack Factory Launches Pop’ums, Pretzel-Popcorn Hybrid

December 11, 2024: 12:00 AM EST
Snack Factory introduces Pop’ums, a baked snack combining the crunch of pretzels with the lightness of popcorn. Launching nationwide in January 2025, Pop’ums will be available in three flavors: White Cheddar, Golden Mustard BBQ and Sea Salt. They are designed to meet growing demand for unique textures and premium salty snacks. The resealable bags make them convenient for home or on-the-go snacking. This marks Snack Factory’s latest innovation since Pretzel Crisps debuted in 2004. They are priced at $5.49 for a 9-ounce bag.
"Snack Factory launches poppable pretzels", Snack Food & Wholesale Bakery, December 11, 2024, © BNP Media
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