Snack Maker KIND Offers Advice To Retailers On Healthy Snack Marketing

October 21, 2020: 12:00 AM EST

Eighty-five percent of U.K. shoppers are actively trying to improve their diet in some way, so it’s no surprise that healthy snacking is set to boom. Although snack maker KIND obviously wants retailers to fill store shelves with its snack products, it offers some general advice on how to take advantage of the fact that shoppers are willing to pay up to 30 percent more for products with perceived benefits – “a great opportunity to grow the basket spend of your shoppers.” Top snack trends for the coming year include products with added protein, plant-based products, and take-home snacks. Lastly, the company advises retailers to give healthy snacking the space it deserves in-store; create secondary space for healthy snacking; and make a clear distinction between different consumer protein needs (performance, lifestyle, natural, i.e. plant-based). Word of warning: carve out dedicated space in store for healthy snacking, do not mix it in with traditional confectionery.

"Healthy snacking: everything you need to know about managing the category", conveniencestore.co.uk, October 21, 2020, © William Reed Business Media Ltd

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