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Snacking Takes Ground From Traditional Meals

April 21, 2022: 12:00 AM EST
Research by The Hartman Group has found that Americans have changed their eating habits as the pandemic eases, with more people eating snacks early in the morning and late at night. Last year, 23 percent of respondents said they eat early morning snacks, rather than breakfast, up from 20 percent in 2019, before the pandemic. 22 percent eat late night snacks or meals, up from 19 percent in 2020 and almost back to the 24 percent before the pandemic. Americans eating traditional breakfast fell to 59 percent in 2021 from 63 percent in the previous year. Adults eating lunch dropped from 67 percent in 2020 to 62 percent last year. Those eating dinner went from 80 percent to 75 percent in 2021. Renee Wheeler from The Hartman Group said the shift to early morning and late evening reflects consumers returning to “some sort of pre-pandemic routine in terms of going to work outside the home and seeking out evening social life." Wheeler added that although “pretty much everyone eats breakfast, the demographics of early morning snack occasions skew towards millennials, parents, urbanites, those who are employed full-time and with higher household income levels". Although the changes create opportunities for snack manufacturers and retailers, there will be increased competition from restaurants as consumers seek to socialize more, but Wheeler suggests that manufacturers can counterbalance this with healthier, culinary-driven products that can be prepared quickly and easily.
Elizabeth Crawford , "Early morning and late night snacking rise as traditional breakfast, lunch dip", FoodNavigator-USA.com, April 21, 2022, © William Reed Ltd
Market Segments
Savory Snacks
North America
United States of America
Companies, Organizations
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