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SnackMagic Offers Traditional And “Unknown” Snack Brands

July 15, 2020: 12:00 AM EST
The New York-based direct-to-consumer start-up claims it is “not a snack box,” but offers hundreds of snacking options in 14 different categories from established snack firms and from "off-the-beaten path" brands new to the marketplace. SnackMagic differentiates itself from snack box companies by offering customers the opportunity to customize a “stash” of snacks for themselves or for others from a range of 500 SKUs and more than 200 brands. Since it launched in May, the company has shipped more than 30,000 boxes, each containing an average of 17 different snacks. Sales have doubled every two weeks since the launch, according to founder Shaunak Amin.[Image Credit: © SnackMagic]
Christopher Doering, "SnackMagic brings small brands directly to consumers", Food Dive, July 15, 2020, © Industry Dive
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