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SnackMagic Unveils “Snack Drop” Market Research Tool

June 30, 2021: 12:00 AM EST
The New York City-area build-your-own snack box company has created a way for emerging snack brands to cheaply and efficiently offer products directly to consumers in exchange for honest feedback and detailed information about distribution, customer demographics, and the competitive landscape. Available for as little as $1,000 plus the cost of samples, Snack Drop registered consumers deemed “SnackMagic tastemakers” can build a $60 box of goods for only $15. According to SnackMagic, this creates a win-win proposition for brands and consumers in that it is a low-barrier for testing and low-stakes for initial trial. Products that perform well on Snack Drop can go on to be featured on SnackMagic’s rotating treating menu for build-your-own snack box gifts.
Elizabeth Crawford , "Investing in the Future of Food: SnackMagic's Snack Drop offers inexpensive sampling, data analytics to help emerging brands test innovations, understand consumers", FoodNavigator-USA.com, June 30, 2021, © William Reed Business Media Ltd
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