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Snacks Drive Strong Sales In The US, Flavor Remains Top Priority For Consumers

May 30, 2023: 12:00 AM EST
Spac International’s 2023 State of the Snacking Industry Report reveals snacks account for 27 percent of food and beverage sales in the US.  Savory snacks generate $58.3 billion in sales, while sweet snacks account for $30.4 billion. The report also finds that flavor remains the top priority for consumers, surpassing factors like better-for-you and sustainability. Additionally, Spac International reports that 70 percent of consumers express a willingness to try new and unique snack options.
Gill Hyslop , "Eat. Sleep. Snack. Repeat. The healthy state of the snacking industry in 2023", Bakery and Snacks, May 30, 2023, © William Reed Ltd
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