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June 7, 2021: 12:00 AM EST
Data from SPINS and New Hope Network show that any of the popular diets – gluten-free, vegan, keto, paleo, etc. – have corresponding snacks. Diet-specific snacks aren’t a new phenomenon, but a couple of “overwhelming and overlapping trends” are driving their growth. Label claims such as gluten-free, organic, non-GMO and vegan are driving sales, along with cleaner labels that highlight allergen-free and high protein ingredients. Consumers also are seeking products that are free from artificial sweeteners and colors and offer unusual flavors. Among the players: Earnest Eats (snacking avocados); Rind Snacks, (crispy thin-cut fruit chips with the peel on); Elma Farms (steamed and marinaded asparagus snacks); and New York-based Union (crunchy charcuterie chips in genoa, sopressata, and chorizo varieties that promote regenerative sourcing).
Sam Danley, "Label claims, global flavors drive snacking trends", Food Business News, June 07, 2021, © SOSLAND PUBLISHING COMPANY
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