Some Grocery Chains Are Backing Away From Ugly Produce Promotion

February 21, 2019: 12:00 AM EST

The "ugly produce'" trend may be fading at U.S. supermarkets. Walmart, Whole Foods and other stores experimented with selling blemished or “wonky” fruits and vegetables at a discount to keep them out of trash bins. But the two chains and others have quietly ended their tests: selling dented apples and undersized potatoes may not be all that appealing next to better looking fruits and vegetables. Though many stores and chains are still interested in ugly produce – Kroger and Hy-Vee are notable examples – others like Meijer in the Midwest, Hannaford of Maine and Pittsburgh-based Giant Eagle have backed away, citing lukewarm shopper interest. "Customers didn't accept it as much as we had hoped," said Mona Golub of Price Chopper, a grocery chain in the Northeast that also discontinued sales of cheaper ugly produce.[Image Credit: © Hans Braxmeier from Pixabay]

Candice Choi and SCOTT McFetridge , "'Ugly produce' trend may have limits, as grocers end tests", Associated Press Financial Wire, February 21, 2019, © The Associated Press

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