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Spindrift CEO Says Fast-Casuals Should Offer Clean-Label Sparkling Water

September 1, 2017: 12:00 AM EST
In a QSR Magazine article sponsored by Spindrift, CEO and founder Bill Creelman says fast-casual eateries do not apply the same health and freshness standards to their beverages as they do to their food. The reason is that health-conscious diners are ordering water instead of the “sugary sodas and juices” sold by fast-casual establishments. But they are also avoiding many brands of sparkling water that contain sugar, aspartame, and other additives, often termed “natural flavors.” The result is that fast-casuals are not investing in “wider varieties of beverage options.” Creelman wants consumers – and restaurants – to know that Spindrift offers sparkling waters that contain only carbonated water and real ingredients, such as fruit.
Peggy Carouthers, "Why Does Fast Casual Settle For Less With Beverages?", QSR Magazine, September 01, 2017, © Journalistic Inc
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