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Starbucks, Nestlé Join Hands In Major Marketing Alliance

August 28, 2018: 12:00 AM EST
Nestlé and Starbucks have closed a deal that grants Nestlé perpetual worldwide rights to market Starbucks consumer packaged goods and foodservice products outside of the company’s coffee shops. Dubbed a “strategic milestone” for Starbucks by CEO Kevin Johnson, the deal involves the marketing of Starbucks roast and ground coffees, whole beans, instant coffee, portioned coffees, and tea brands, including Teavana. Nestlé’s coffee portfolio in the North American premium roast, ground, and portioned coffee business will be strengthened by the deal, the company aid, and will also lead to global expansion in grocery and foodservice for Starbucks, through Nestlé. About 500 Starbucks employees in the U.S. and Europe will join Nestlé in Seattle and London.
"Nestlé and Starbucks close deal for the perpetual global license of Starbucks Consumer Packaged Goods and Foodservice products", Nestlé, August 28, 2018, © Nestlé
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