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Start-Up Bakery Makes Its Sandwich Waffles Using Dough

February 6, 2018: 12:00 AM EST
A N.C.-based start-up that launched in 2016 as a waffle delivery service and has since opened two waffle shops is pushing the idea that “waffles are the new bread,” i.e., eatable all-day long. The founders of the Smashed Waffle Company have even created sandwiches that use waffles instead of bread. “Smashedwiches” come in pastry (ice cream) and savory versions. Because a batter-based waffle might turn soggy carrying ice cream, the company uses a scratch-made dough base that is pressed into heavy-duty cast iron waffle "smashers." The result? A crisp outer shell with a soft, airy center that “pairs perfectly with sweet and savory items.”  [Image Credit: © Smashed Wafffle Company ]
"Waffles Are the New Bread", News release, Smashed Waffle Company, February 06, 2018, © Smashed Waffle Company
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