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Start-Up Hopes To Make A Big Splash In U.S. Market With Antioxidant-Rich Aronia Juice

August 28, 2018: 12:00 AM EST
Los Angeles-based beverage start-up Truronia has launched four flavors of antioxidant-rich fruit juice made with 100 percent organic aronia berries. The antioxidant-rich RTD drink can be consumed by itself or mixed into smoothies and recipes. According to the company, aronia berries contain more antioxidants than cranberries, blueberries, blackberries, or raspberries. The fruit is a common staple in Europe, though it is also native to the United States. Health benefits include improved digestion, reduced inflammation, and a boosted immune system. The company says its goal is to reintroduce the superfruit to the United States, where the berry is still relatively unknown. Truronia juice is stocked in stores like Erewhon and Mother’s Market & Kitchen throughout southern California and Nebraska, with plans to expand into more cities across the U.S. The juices can also be found online in packs of six, or in variety packages that include mango, pineapple, coconut, and original aronia flavors,
"Truronia Releases Ready-To-Drink Aronia Berry Juice", PR Underground, August 28, 2018, © PR Underground
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