Startup’s Allergen-Free Crackers Attract Grocery Chains, Investors

December 20, 2021: 12:00 AM EST

Two Chicago-based entrepreneurs with personal and family experiences with autoimmune disease and food intolerances have created a snack brand that's free from the 14 most common allergens, as well as corn and sugar. Despite unfortunate timing – launching at the onset of the COVID-19 pandemic – Every Body Eat’s crackers are now sold in more 700 U.S. stores, including Whole Foods Market, Wegman's, and Mariano's. The company makes snack thins and "crispbreads," which are long crackers that hold toppings or spreads. Its "Cheese-less" snack thin is like a Cheez-It without the cheese. In November, Every Body Eat won first place and $1 million at Grow-NY, a food innovation and agriculture competition in New York. Investors include Cleveland Avenue, the VC fund from former McDonald's CEO Don Thompson, and Kansas City-based 1248 Holdings.

Jim Dallke, "An allergen-free snack that tastes good? Every Body Eat thinks it's cracked the code", Chicago Business Journal, December 20, 2021, © American City Business Journals

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