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States Continue To Define Terms Like “Meat” And “Rice” To Benefit Industry

March 23, 2019: 12:00 AM EST

South Dakota Governor Kristi Noem has signed legislation protecting the cattle and poultry industries by requiring "fake meat" products to be correctly labeled. Under the new law, misbranding occurs when companies intentionally label products in a false, deceptive or misleading manner that misrepresents it as meat or a meat by-product. Data from the USDA show South Dakota had over 4 million total head of cattle, including calves, as of January 1, 2019. The South Dakota Stock Growers Association said it believes meat substitutes should not be allowed to benefit from the “generations of hard work” that have created today’s market for actual meat food products. The law goes into effect July 1. Meanwhile, Gov. Asa Hutchinson of Arkansas signed into law a bill banning companies from marketing "cauliflower rice" if the product contains no rice. Arkansas is the nation's top rice-producing state.[Image Credit: © State of South Dakota]
"Noem signs law that targets companies marketing 'fake meat'", Associated Press State & Local, March 23, 2019, © The Associated Press
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