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Stevia Processors, Sellers see Much Sweeter Future

March 1, 2009: 04:28 AM EST
Stevia extract Rebaudioside A processors are very optimistic about the industry's future, following GRAS approval by the FDA and expected approval by the European Union. Malaysia's PureCircle is quadrupling the capacity of its stevia extraction plant in China to more than 4,000 tons and doubling its Malaysian plant to 2,000 tons as well as investing in Kenya and Paraguay. GLG is increasing capacity in China from 5,000 tons to 41,000 tons and developing new strains. Merisant of Chicago is banking on its PureVia tabletop sweetener to revive its fortunes. The company says Reb A sales could take up half of the $1.6 billion world sweetener market, compared with 2 percent at the moment.
Richard Clarke, "Reb-A to spark sweetener revolution?", Functional Ingredients, March 01, 2009, © Penton Media, Inc.
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