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Still No “Singular Definition” Of “Clean Label”

February 28, 2019: 12:00 AM EST
The Hartman Group, a food and beverage industry trends analyst, says there really isn’t “any one singular definition” of the term “clean label”, but a handy rule of thumb might be: foods that are as close to their natural state as possible. Essentially that means foods that are “fresh, real, and less processed,” said a Hartman Group analyst. An Ingredion study found that consumers value ingredient lists almost as much as price as they look for products free-from additives and artificial ingredients. Seventy-eight percent of U.S. consumers find it important to recognize the ingredients used in the products they buy (up from 66 percent in 2011). Other considerations becoming important in food choice and clean label include specific health claims, the manufacturer/brand, and country/region of origin. Consumers’ most accepted ingredients include natural flavors, natural colors, flour, vegetable oil, and sugar.[Image Credit: © Robert Owen-Wahl from Pixabay]
Mary Ellen Shoup , "How to define clean label? 'There isn’t any one singular definition,' says Hartman Group", FoodNavigator-USA.com, February 28, 2019, © William Reed Business Media Ltd
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