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Store Brands Are Cheaper, At Least As Tasty As The Nationals, Study Finds

September 2, 2009: 07:36 PM EST
Only six of 29 national-brand food items tested in blind taste tests fared as well as or better than store-brand counterparts, Consumer Reports found. Products tested included cookies, salsas, whipped toppings, fudge, brownies, and mustard. National brands scored higher in items like cranberry-raisin juice, barbecue sauce, pre-cooked bacon, certain cereals, and toaster snacks. On average, store brands cost 27 percent less than their national-brand equivalents. Families of four could trim nearly $1,200 from their dinner bill by sticking to them, the organization said.
"Store Brands Hold Their Own Against National Brands in Taste Tests", Progressive Grocer, September 02, 2009, © Nielsen Business Media, Inc
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