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Strong Sales Of Mini-Cakes And Biscuits Keep Convenience Store Owners Happy

April 6, 2010: 04:05 AM EST
The whole cakes market may have ground to a halt, thanks to the trend toward smaller households, but the public’s appetite for cake has not diminished. It has simply swung toward bite-size cakes, whose sales at convenience stores have picked up considerably in recent years. Baking companies are now offering various “eat now'” mini-cakes, including a few mixed with brand name candies like M&Ms Chocolate Brownies and Mars Muffins, as well as small-portion cakes that can be packed into lunch boxes. Biscuit sales, too, are growing at convenience stores, even in an era of economic uncertainty and greater consumer concern for health. "People are interested in their health,” says a biscuit maker, “but there'll always be a desire for them to treat themselves.”
"Oh, crumbs: biscuits take the cake", Convenience Store, April 06, 2010, © William Reed Business Media Ltd
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