We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Study Analyzes Key Trends Driving Growth In Natural Foods Industry

July 14, 2011: 11:17 AM EST
A study by Food Technology magazine has found that several key factors are driving growth in the natural foods and beverages sector. Hot buttons include terms like organic, “naturally nutritious,” clean, “less-processed,” “preservative-free,” sustainable, ethical and humane. In 2010, for example, nearly one-third of the top-selling new foods/beverages launched in the U.S. carried a natural or organic claim. Other interesting data: “natural” topped the list of descriptors consumers looked for when purchasing foods/drinks at retail stores in 2010; twenty percent of shoppers buy natural and/or organic meat/poultry when it is on sale; seventy percent of shoppers believe that describing food as fresh means it is healthier; and nearly 75 percent of adults say humanely treated animals/cruelty free is important to them when shopping for food.
A. Elizabeth Sloan, "Navigating the Natural Marketplace", Institute of Food Technologists, July 14, 2011, © Institute of Food Technologists
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
Consumers
Ingredients
Market News
Packaging
Production
Source & Supply Chain
Trends
Functional Foods
Natural and Organic
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Companies, Organizations
Consumers
Market News
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.