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Suit Alleges “False Advertising” As Panera Launches “Clean Label” Campaign

May 9, 2019: 12:00 AM EST
Panera Bread’s advertising campaign touting the restaurant as a place to “eat clean” is “false advertising,” a new class action lawsuit filed in a California federal court alleges. Panera's new ad campaign – featuring in-store advertisements, bags, signs and labels, and an “earthy” green and brown color scheme – promotes its food as “clean” and “100 percent clean,” but the food actually contains glyphosate, the main ingredient in the herbicide Roundup (Monsanto). The restaurant chain, jumping on the “clean-eating bandwagon,” “is deceiving consumers into believing that [its] products are of a higher quality, free from synthetic chemicals, or free from chemical residues from the production process when they are not.” The suit alleges violations of the state's Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act, seeking monetary damages as well as a halt to the allegedly deceptive advertising. [Image Credit: © Panera Bread]
Jeffrey S. Edelstein, "Plaintiff Dirties Panera's 'Eat Clean' Claims", Manatt, May 09, 2019, © Manatt, Phelps & Phillips, LLP.
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