We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Suit Alleges “False Advertising” As Panera Launches “Clean Label” Campaign

May 9, 2019: 12:00 AM EST
Panera Bread’s advertising campaign touting the restaurant as a place to “eat clean” is “false advertising,” a new class action lawsuit filed in a California federal court alleges. Panera's new ad campaign – featuring in-store advertisements, bags, signs and labels, and an “earthy” green and brown color scheme – promotes its food as “clean” and “100 percent clean,” but the food actually contains glyphosate, the main ingredient in the herbicide Roundup (Monsanto). The restaurant chain, jumping on the “clean-eating bandwagon,” “is deceiving consumers into believing that [its] products are of a higher quality, free from synthetic chemicals, or free from chemical residues from the production process when they are not.” The suit alleges violations of the state's Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act, seeking monetary damages as well as a halt to the allegedly deceptive advertising. [Image Credit: © Panera Bread]
Jeffrey S. Edelstein, "Plaintiff Dirties Panera's 'Eat Clean' Claims", Manatt, May 09, 2019, © Manatt, Phelps & Phillips, LLP.
Policy & Regulation
Clean Food
North America
United States of America
Companies, Organizations
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.