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Sun-Maid Revamps Raisin Snacks Line For Pandemic Back-To-School Season

August 14, 2020: 12:00 AM EST
Adapting to new consumer food shopping behaviors, the Fresno, Calif.-based cooperative of raisin growers is targeting moms navigating the new normal of the back-to-school season with a new marketing campaign touting a repackaging initiative that includes multi-pack products.  As of March, demand for Sun-Maid products was up considerably, the company said, spurring the company to ramp up production.  The company has also benefited from the at-home cooking trend. Sun-Maid Raisin sales were up 18.2 percent in the last fiscal quarter. The 108-year-old brand is promoting options such as Sun-Maid Bites (snack-bite clusters of whole fruit, oats, and nuts), which come in four flavors and in a multi-serve pack. The full marketing campaign includes a partnership with the author of the Beatrice Zinker Upside Down Thinker children’s books, about looking at situations from a new perspective.[Image Credit: © Sun-Maid Growers of California]
Mary Ellen Shoup, "Sun-Maid raisins ramps up for back-to-school season with refreshed snacks solutions", FoodNavigator-USA.com, August 14, 2020, © William Reed Business Media Ltd
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