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Superzeros Founder Lifts The Lid On The Startup

June 6, 2022: 12:00 AM EST
High protein zero sugar breakfast cereal brand Superzeros launched in May 2022 on the brand’s website. Founder, Noel Eves, describes himself as a sports and fitness lover with a taste for sweet breakfasts. The brand’s focus is currently on securing an early adopter following to gather feedback before widening distribution. Eve’s goal is to improve the breakfast options and habits of millions of consumers and make a “major impact on the cereal aisle”, which is “one of the least changed categories in the past few decades and I think the consumer is ready for fresh new voices”.
Dana Leigh, "Meet Noel Eves, Founder at High Protein Zero Sugar Cereal Brand: Superzeros", TechRound , June 06, 2022, © techround.co.uk
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