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July 7, 2022: 12:00 AM EST
Better-for-you cereal brand Surreal has launched its high protein, zero sugar cereal in the UK. Surreal cereal is plant-based, gluten-free and comes in four nostalgic flavors: Frosted, Cocoa, Cinnamon and Peanut Butter. To promote its launch, Surreal is running a campaign that takes digs at other popular cereal brands for their high sugar content. Some lines include: “Coco’s got competition,” “Snap, Crackle and Jacked,” “Don’t Tell Tony” and “It’s special, k?” The campaign will be live from July 18 to August 15, running across over 180 billboards in London, Leeds, Manchester, Birmingham and Glasgow.
Sarah Bradbury, "Introducing SURREAL, the high protein cereal that tastes of your childhood - and get £5 off", Mirror.co.uk, July 07, 2022, © a Reach plc subsidiary
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