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Syracuse Hoops Star, Among First To Profit From NIL Ruling, Inks Cereal Endorsement Deal

July 20, 2021: 12:00 AM EST
After the U.S. Supreme Court decided this month that college athletes could profit from their name, image, and likeness (NIL), a bevy of major brands has offered endorsement deals to college stars. Among the star athletes signing endorsement deals is Syracuse University basketball player Buddy Boeheim, who recently endorsed Three Wishes Cereal (Scarsdale, N.Y.), a high-protein, low-sugar, grain-free cereal made from chickpeas. The cereal has a limited-edition Buddy Box as part of its promotion. It is the first traditional ad campaign featuring a college athlete, and Boeheim was also the first athlete to sell his own merchandise with the school trademarked logo. 
Mike McAllister, "Buddy Boeheim Gets Cereal Endorsement Deal", All Syracuse, July 20, 2021, © Maven Coalition, Inc.
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