We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Syracuse Hoops Star, Among First To Profit From NIL Ruling, Inks Cereal Endorsement Deal

July 20, 2021: 12:00 AM EST
After the U.S. Supreme Court decided this month that college athletes could profit from their name, image, and likeness (NIL), a bevy of major brands has offered endorsement deals to college stars. Among the star athletes signing endorsement deals is Syracuse University basketball player Buddy Boeheim, who recently endorsed Three Wishes Cereal (Scarsdale, N.Y.), a high-protein, low-sugar, grain-free cereal made from chickpeas. The cereal has a limited-edition Buddy Box as part of its promotion. It is the first traditional ad campaign featuring a college athlete, and Boeheim was also the first athlete to sell his own merchandise with the school trademarked logo. 
Mike McAllister, "Buddy Boeheim Gets Cereal Endorsement Deal", All Syracuse, July 20, 2021, © Maven Coalition, Inc.
Domains
FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Strategy
Bakery & Cereals
Geographies
Worldwide
North America
United States of America
Categories
Business News
Companies
Companies, Organizations
Deals, M&A, JVs, Licensing
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.