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TagZ Foods Focuses On Healthier Options, Attracts Investment

January 28, 2022: 12:00 AM EST
Indian startup TagZ Foods is aiming to expand internationally. Launched in 2019 and based in Bengaluru, it targets urban Gen Z consumers by offering healthier snacks. It launched with popped potato chips with 50 per cent less fat than fried chips, in two ranges: classic Indian flavours like Masala and Cream Onion; and international bar snacks, like Beer n Barbeque and Italian Wine n Cheese. The ranges contain no cholesterol, trans-fat, artificial colors, preservatives, palm oil or gluten. It recently launched a range of international gourmet dips, and it sells its products on its website, around 30 other online stores and in more than 2,000 physical stores nationwide. It identifies Pringles and KETTLE as its primary competitors in the premium potato chips category, and Cornitos and Doritos in the nachos category. It has raised close to $1 million from several investors. Most recently, it raised an undisclosed amount from Ashneer Grover of BharatPe and Namita Thapar, Executive Director of Emcure Pharmaceuticals. Ashneer Grover invested in the company on Shark Tank India, and Namita Thapar, another shark on the show, invested after the show was filmed. 
"Shark Namita Thapar Ashneer Grover Invests Undisclosed Amount In TagZ Foods", Business World, January 28, 2022, © BW BWDISRUPT
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