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May 25, 2021: 12:00 AM EST
The Mexican snack brand, owned by Grupo Bimbo business unit Barcel, is branching out beyond its mouth-singeing corn chips lineup into popcorn, chips, and other fiery salty snacks. Takis Waves Fuego (wavy potato chips), Takis Watz (spiral stick), Takis Pop (popcorn), and Takis Stix (stick-shaped corn snacks) all deliver the fiery flavors of the original tortilla snack. Takis first expanded beyond tortilla snacks with the introduction of Takis Hot Nuts in October 2020. Launched in the U.S. in 2001, Takis has reported 25 percent growth year-to-date, outpacing the salty snacks category, which sees 10 percent growth year-to-date. Despite stiff competition, hot snacks is a growing category. And, FoodDive says, Takis may be able to take advantage of Gen Z consumers, who have helped its popularity skyrocket through social media campaigns.
Barbara Smith and Thai Phi Le, "Takis expands further into snacking with 4 new products", Food Dive, May 25, 2021, © Industry Dive
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