Taste, Protein Quality Are Top Considerations In Food Purchases

November 30, 2021: 12:00 AM EST

More than three out of every five consumers around the world rank flavor and protein quality as their top priorities when buying food, including snacks, according to the “Protein Mindset” report from Irish taste and nutrition company Kerry. Protein consumers are motivated by health and wellness, with 50 percent of survey respondents associating protein with “healthy diet” and 46 percent with “healthy lifestyle.” Consumers are also willing to pay a premium for protein fortification: 75 percent would pay a higher price for protein fortified food and beverages. On-pack claims of “better for you,” “healthy halo,” and “clean label” were identified as crucial to creating protein-based foods and beverages that will resonate with consumers.

Jim Cornall , "Kerry publishes Protein Mindset report", Dairy Reporter, November 30, 2021, © William Reed Business Media Ltd

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