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Tate's Bake Shop Founder Invests In Sorghum-Based Snack Maker

May 12, 2021: 12:00 AM EST
Kathleen King recently announced an investment in the better-for-you snack brand Chasin' Dreams Farms, launched in 2019 by Sydney Chasin, whose goal was to disrupt the U.S. snacking space with a healthier option made from popped sorghum, an ancient grain sourced from regenerative farms in the Midwest U.S. Chasin’ Dreams Farms markets three varieties of its snack, in cocoa, cinnamon, and sweet & salty flavors in six-packs of one-ounce bags for $14.99. King, who sold Tate’s Bake Shop to Mondelēz for $500 million three years ago, liked Chasin because “she was a true entrepreneur… so right with her projections, her vision, her marketing plans, and her passion for the business.”  As a part of the fundraising effort, she has also launched a campaign on the equity crowdfunding website Republic.
Shayna Harris, "Tate’s Bake Shops Founder Announces Investment In Better-For-You Snacking Company Chasin’ Dreams Farm", Forbes.com, May 12, 2021, © Forbes Media LLC
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