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Thai Beverage Plans $32M Expansion

October 14, 2020: 12:00 AM EST
The Singapore-listed food and beverage company is expanding its food business in the domestic market by spending $32 million to upgrade efficiency and productivity and to introduce the company's food brands to a wider base of customers. The new investment is mostly to open 40-50 new restaurants this year, compared with 29 stores in the previous fiscal year. In addition to new stores, the company plans to develop new digital technology for innovative offerings to improve the customer experience. According to a market researcher, Thailand's overall food business is estimated at $12.5 million in 2020, a rise of 9.7-10.6 percent from 2019. 
Pitsinee Jitpleecheep, "Thai Beverage begins B1bn expansion", Bangkok Post , October 14, 2020, © Bangkok Post Public Company Limited
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