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Thai Snack Brand MUNCHHH To Launch This Year

May 19, 2022: 12:00 AM EST
Thai firm Balance Corp is planning to launch its first product range, MUNCHHH, later this year. MUNCHHH has developed a range of vegan snacks based on what it has termed the ‘middle ground’ of snacking, a balance of health and indulgence. All of the brand’s products have been designed to mirror the nutritional proportions of a balanced diet; they contain one part protein, one part carbohydrates and 0.2 parts fiber. MUNCHHH’s products are made with various local grains and lentils, making them lower in calories and fat and higher in protein and fiber compared with regular potato chips. Though the brand has not officially launched, it has already received awards: the bronze award at the 2021 global Pentawards for its packaging design, and a place in Thailand’s SPACE-F accelerator programme, which is run by the Thai government and food giant Thai Union. The firm is looking to formally launch MUNCHHH through its online website later this year, starting with selling its savoury snack in Mala and Nori Seaweed flavors. MUNCHHH is also in the process of developing other snacks, including chocolate balls, cereal, ice cream and gummy bears. 
Pearly Neo , "Snacking ‘middle ground’: Thailand’s MUNCHHH on balancing health and indulgence for innovation", Food Navigator Asia, May 19, 2022, © William Reed Ltd
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